How to promote and communicate shaving products in November when men throw their shaving gadgets in the bin? In the Gillette prize contest, which was held in stores across Slovenia we started a world-recognized concept of November; we are no longer talking about non-shaving, but about creating moustaches and / or beards.
For the final touch, we also introduced "movember" and a nice, Slovenian and very powerful expression was created: novemBRK.
We move the shopping market borders. For the prize contest we have created a shelf set from innovative materials that promotes interaction with shop visitors. It’s already noticeable during an unfocused walk among shelves and allows a fun game that transforms the image using different styles of moustache.