The summer and autumn promotional campaign of Tourist Association Portorož had two goals - communication support for new tourist products and promotion of a new web portal. The campaign speciality is the visualization of experiences from the viewpoint of the first-person observer and through 180o panoramic photos, which equally show two experiences, one of which we must hypothetically choose.
The campaign specialty is the visualization of experiences from the point of view of the first-person observer and through 180o of panoramic photographs, which equally show two experiences, one of which we must hypothetically choose. Photographing the experiences was organised at the site without studio photos.
The campaign started with a prize contest on the www.portoroz.si website, where the user could choose two experiences, as well as promotions in Portorož and Piran, where promoters distributed flyers and special salt bags to the visitors of the destination so that everyone could experience a bit of experience at home.
In support of the campaign and the prize contest, digital advertising was implemented in Italian and German.
Offline promotion was implemented in cooperation with Amicus and included external advertising spots in more than 150 locations across Slovenia and five special locations (in Ljubljana, Tolmin, Koper, Kamnik and Celje), where it was advertised on three-sided top billboards.