Velenje beach has had up to 100,000 visitors in just two months, so we've been looking for a strategy to divert them to another location of the destination.
We started an advertising campaign honouring women in March, International Women's Month, and we gave rewards to everyone who designed a SUPER T-shirt for their favourite woman in their lives.
A redesign of the website, followed by the creation of promotional videos, a new strategy and presence on social networks.
Advertising campaigns from recent years can be distinguished by their peculiarities. We introduced NFT technology to the campaign this year as an unique element, which allowed us to introduce the destination to the meta universe.
With the campaign for the Slovenian and global markets, we target the ordinary tourist who wants to go outside and breathe some fresh air. On the other hand, he or she also wants to experience the vibrancy, culture, and events of the city. Why not have it all?
A new comprehensive product in the form of a green vacation that allows for a tourist experience while also having a positive impact on the tourist's health and wellbeing.